The simple task proposed was to come up with a professional, traditional, yet modern logo mark and marry it with new typography to refresh the existing company brand. It was fun to play with the initials “A” and “E” and to see what shapes might work together. Ultimately, this option was not chosen by the client, but I like the simplicity of it. In case you are wondering, endodontics is a branch of dentistry concerned with diseases of the pulp. –S.