MOM for America started as a non-profit social network of freedom-loving women all over the United States that came together to stand against over-spending big government and defend the family/religious values. A logo design was needed that could unite/represent all kinds of American women: young or old, single or married, of all cultural backgrounds and social classes. The designs would be carried over to all kinds of print media, social media, website, branding & merchandise. –S.